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Prentice Wealth Management LLC — 13F Holdings & Portfolio

CIK 1864229 · latest 13F-HR filed 2026-07-15

Backtest portfolio

Prentice Wealth Management LLC manages $484.4M in 13F-reported U.S. long-equity assets across 126 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AGG (13.94%), VTI (9.57%), VT (9.16%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 8 new positions and exited 1; 62 existing positions rose in reported value and 25 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$484.4M

Long-equity book

Holdings
126

Distinct positions

Period
2026-06-30

Filed 2026-07-15

Q/Q Activity
+8 / −1 / ↑62 / ↓25

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
AGG13.9% · +5%VTI9.6% · +2%VT9.2% · 0%SCHP5.9% · +4%FLHY5.4% · +7%EQWL3.8% · +3%XLRE3.5% · +2%FLBL3.1% · +11%FDVV3.0% · +3%JEPI2.9% · +4%VYMI2.9% · +3%DBMF2.9% · +4%VIG2.2% · -2%DVYE1.8% · +5%FLMI1.7% · +14%CGHM1.4% · +29%FTMH1.3% · +8%AAPL1.2% · +2%SHYM1.1% · +14%GS1.0% · -1%JMHI0.9% · -20%SCHM0.8% · -2%USSG0.8% · -10%AVGO0.8% · +0%MSFT0.8% · +5%NVDA0.7% · +1%VWO0.7% · -6%JPM0.6% · +1%HYMB0.6% · -16%BRK.B0.5% · +0%GOOGL0.5% · -1%JMUB0.5% · -16%RTX0.4% · -0%AMZN0.4% · +5%AOR0.4% · +6%XOM0.4% · -2%XLU0.4% · +14%IEF0.4% · +20%IBM0.4% · -7%EVYM0.3% · -7%V0.3% · +3%ABBV0.3% · -1%LLY0.3% · -0%JNJ0.3% · -2%WMT0.3% · +0%CSCO0.3% · -4%MRK0.3% · -1%META0.3% · +4%AMP0.3% · -1%GE0.3% · -0%AOA0.3% · +5%UNH0.2% · -1%GOOG0.2% · +3%COST0.2% · +2%SPTM0.2% · -3%MA0.2% · -0%NEE0.2% · +1%AMD0.2% · +15%BAC0.2% · -0%HD0.2% · +5%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 60.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated May 26, 2026.

Assets Under Management
$567.5M
Discretionary
$550.3M
Employees
14
Accounts
1,034
Address
1150 PENFIELD RD.
ROCHESTER, NY 14625
Phone
(585) 218-0001
Website
Name Title / Status Ownership Type
PRENTICE, WILLIAM, JAMES ControlCHIEF COMPLIANCE OFFICER / MANAGING MEMBER
since Jan 2012
75% or moreIndividual
TESORO, SHAWN, STEPHEN ControlCHIEF INVESTMENT OFFICER / PART OWNER
since Jan 2018
25–50%Individual
Ownership & leadership changes · 3 filings with changes since Apr 5, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 4, 2025 filing
  • ChangedPRENTICE, WILLIAM, JAMES · title CHIEF COMPLIANCE OFFICER/MANAGING MEMBER → CHIEF COMPLIANCE OFFICER / MANAGING MEMBER
  • ChangedTESORO, SHAWN, STEPHEN · title CHIEF INVESTMENT OFFICER/ PART OWNER → CHIEF INVESTMENT OFFICER / PART OWNER
Mar 8, 2018 filing
  • AddedTESORO, SHAWN, STEPHEN · CHIEF INVESTMENT OFFICER/ PART OWNER · 25–50% · control person
Apr 20, 2012 filing
  • ChangedPRENTICE, WILLIAM, JAMES · title CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER/MANAGING MEMBER
Apr 5, 2012 filing (earliest on record)
  • ListedPRENTICE, WILLIAM, JAMES · CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Prentice Wealth Management LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR AGG 464287226 $67.5M 13.94% 682,200 SH
2 VANGUARD INDEX FDS VTI 922908769 $46.4M 9.57% 125,259 SH
3 VANGUARD INTL EQUITY INDEX F VT 922042742 $44.4M 9.16% 282,712 SH
4 SCHWAB STRATEGIC TR SCHP 808524870 $28.4M 5.86% 1,071,634 SH
5 FRANKLIN TEMPLETON ETF TR FLHY 35473P629 $26.2M 5.40% 1,077,190 SH
6 INVESCO EXCHANGE TRADED FD T EQWL 46137V449 $18.4M 3.80% 142,645 SH
7 SELECT SECTOR SPDR TR XLRE 81369Y860 $17.2M 3.54% 389,903 SH
8 FRANKLIN TEMPLETON ETF TR FLBL 35473P595 $14.8M 3.06% 646,864 SH
9 FIDELITY COVINGTON TRUST FDVV 316092840 $14.7M 3.03% 243,752 SH
10 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $14.2M 2.93% 251,390 SH
11 VANGUARD WHITEHALL FDS VYMI 921946794 $14.2M 2.92% 144,123 SH
12 LITMAN GREGORY FDS TR DBMF 53700T827 $13.9M 2.87% 453,578 SH
13 VANGUARD SPECIALIZED FUNDS VIG 921908844 $10.8M 2.23% 45,662 SH
14 ISHARES INC DVYE 464286319 $8.6M 1.78% 268,158 SH
15 FRANKLIN TEMPLETON ETF TR FLMI 35473P868 $8.3M 1.72% 330,459 SH
16 CAPITAL GRP FIXED INCM ETF T CGHM 14020Y805 $6.9M 1.43% 267,660 SH
17 PUTNAM ETF TRUST FTMH 746729789 $6.2M 1.29% 524,311 SH
18 APPLE INC AAPL 037833100 $5.9M 1.22% 20,405 SH
19 BLACKROCK ETF TRUST II SHYM 092528108 $5.5M 1.14% 247,048 SH
20 GOLDMAN SACHS GROUP INC GS 38141G104 $5.0M 1.04% 4,968 SH
21 J P MORGAN EXCHANGE TRADED F JMHI 46654Q799 $4.4M 0.90% 86,116 SH
22 SCHWAB STRATEGIC TR SCHM 808524508 $3.9M 0.81% 106,234 SH
23 DBX ETF TR USSG 233051150 $3.8M 0.79% 55,076 SH
24 BROADCOM INC AVGO 11135F101 $3.8M 0.78% 10,046 SH
25 MICROSOFT CORP MSFT 594918104 $3.7M 0.76% 9,837 SH
26 NVIDIA CORPORATION NVDA 67066G104 $3.3M 0.68% 16,561 SH
27 VANGUARD INTL EQUITY INDEX F VWO 922042858 $3.2M 0.66% 53,756 SH
28 JPMORGAN CHASE & CO JPM 46625H100 $3.0M 0.63% 9,298 SH
29 SPDR SERIES TRUST HYMB 78464A284 $2.7M 0.55% 105,502 SH
30 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.3M 0.47% 4,587 SH
31 ALPHABET INC GOOGL 02079K305 $2.3M 0.47% 6,358 SH
32 J P MORGAN EXCHANGE TRADED F JMUB 46641Q647 $2.2M 0.46% 43,601 SH
33 RTX CORPORATION RTX 75513E101 $2.1M 0.44% 11,262 SH
34 AMAZON COM INC AMZN 023135106 $2.1M 0.44% 8,925 SH
35 ISHARES TR AOR 464289867 $2.0M 0.41% 28,524 SH
36 EXXON MOBIL CORP XOM 30231G102 $1.9M 0.39% 13,857 SH
37 SELECT SECTOR SPDR TR XLU 81369Y886 $1.9M 0.38% 41,018 SH
38 ISHARES TR IEF 464287440 $1.8M 0.38% 19,286 SH
39 INTERNATIONAL BUSINESS MACHS IBM 459200101 $1.8M 0.37% 6,417 SH
40 MORGAN STANLEY ETF TRUST EVYM 61774R783 $1.7M 0.35% 33,060 SH
41 VISA INC V 92826C839 $1.7M 0.35% 4,890 SH
42 ABBVIE INC ABBV 00287Y109 $1.6M 0.34% 6,526 SH
43 ELI LILLY & CO LLY 532457108 $1.6M 0.34% 1,364 SH
44 JOHNSON & JOHNSON JNJ 478160104 $1.4M 0.29% 5,449 SH
45 WALMART INC WMT 931142103 $1.3M 0.27% 11,479 SH
46 CISCO SYS INC CSCO 17275R102 $1.3M 0.27% 11,042 SH
47 MERCK & CO INC MRK 58933Y105 $1.3M 0.27% 10,076 SH
48 META PLATFORMS INC META 30303M102 $1.3M 0.26% 2,260 SH
49 AMERIPRISE FINL INC AMP 03076C106 $1.2M 0.25% 2,684 SH
50 GE AEROSPACE GE 369604301 $1.2M 0.25% 3,285 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-15 $484.4M 126 0001941040-26-000416
2026-03-31 2026-04-17 $443.2M 117 0001941040-26-000228
2025-12-31 2026-01-30 $437.6M 114 0001941040-26-000061
Filer Information
Address
1150 PENFIELD RD.
ROCHESTER, NY 14625
Phone
(585) 218-0001
Filing Manager
Prentice Wealth Management LLC
Rochester, NY
Signatory
William Prentice
Chief Compliance Officer