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Prentice Wealth Management LLC — 13F Holdings & Portfolio

CIK 1864229 · latest 13F-HR filed 2026-07-15

Backtest portfolio

Prentice Wealth Management LLC manages $484.4M in 13F-reported U.S. long-equity assets across 126 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AGG (13.94%), VTI (9.57%), VT (9.16%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 8 new positions, exited 1, added to 62, and trimmed 25.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
1150 PENFIELD RD.
ROCHESTER, NY 14625
Phone
(585) 218-0001
Filing Manager
Prentice Wealth Management LLC
Rochester, NY
Signatory
William Prentice
Chief Compliance Officer
Loading holdings…
AUM

$484.4M

Long-equity book

Holdings

126

Distinct positions

Period

2026-06-30

Filed 2026-07-15

Q/Q Activity

+8 / −1 / ↑62 / ↓25

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • VANGUARD INDEX FDS$6.9M +17.5%
  • VANGUARD INTL EQUITY INDEX F$5.3M +13.5%
  • INVESCO EXCHANGE TRADED FD T$2.4M +14.9%
  • FRANKLIN TEMPLETON ETF TR$1.8M +7.2%
  • CAPITAL GRP FIXED INCM ETF T$1.7M +31.7%
Show all 62 →

Top Trims

  • J P MORGAN EXCHANGE TRADED F-$1.0M -19.2%
  • EXXON MOBIL CORP-$511.6K -21.3%
  • SPDR SERIES TRUST-$416.6K -13.4%
  • J P MORGAN EXCHANGE TRADED F-$379.6K -14.7%
  • CHEVRON CORPORATION-$192.1K -20.6%
Show all 25 →

New Positions

  • STATE STR SPDR S&P 500 ETF T$437.6K
  • KLA CORP$386.2K
  • MARVELL TECHNOLOGY INC$344.4K
  • INTEL CORP$312.1K
  • CREDO TECHNOLOGY GROUP HOLDI$262.7K
Show all 8 →

Exited Positions

  • HONEYWELL INTL INC$515.6K
Show all 1 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR AGG 464287226 $67.5M 13.94% 682,200 SH
2 VANGUARD INDEX FDS VTI 922908769 $46.4M 9.57% 125,259 SH
3 VANGUARD INTL EQUITY INDEX F VT 922042742 $44.4M 9.16% 282,712 SH
4 SCHWAB STRATEGIC TR SCHP 808524870 $28.4M 5.86% 1,071,634 SH
5 FRANKLIN TEMPLETON ETF TR FLHY 35473P629 $26.2M 5.40% 1,077,190 SH
6 INVESCO EXCHANGE TRADED FD T EQWL 46137V449 $18.4M 3.80% 142,645 SH
7 SELECT SECTOR SPDR TR XLRE 81369Y860 $17.2M 3.54% 389,903 SH
8 FRANKLIN TEMPLETON ETF TR FLBL 35473P595 $14.8M 3.06% 646,864 SH
9 FIDELITY COVINGTON TRUST FDVV 316092840 $14.7M 3.03% 243,752 SH
10 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $14.2M 2.93% 251,390 SH
11 VANGUARD WHITEHALL FDS VYMI 921946794 $14.2M 2.92% 144,123 SH
12 LITMAN GREGORY FDS TR DBMF 53700T827 $13.9M 2.87% 453,578 SH
13 VANGUARD SPECIALIZED FUNDS VIG 921908844 $10.8M 2.23% 45,662 SH
14 ISHARES INC DVYE 464286319 $8.6M 1.78% 268,158 SH
15 FRANKLIN TEMPLETON ETF TR FLMI 35473P868 $8.3M 1.72% 330,459 SH
16 CAPITAL GRP FIXED INCM ETF T CGHM 14020Y805 $6.9M 1.43% 267,660 SH
17 PUTNAM ETF TRUST FTMH 746729789 $6.2M 1.29% 524,311 SH
18 APPLE INC AAPL 037833100 $5.9M 1.22% 20,405 SH
19 BLACKROCK ETF TRUST II SHYM 092528108 $5.5M 1.14% 247,048 SH
20 GOLDMAN SACHS GROUP INC GS 38141G104 $5.0M 1.04% 4,968 SH
21 J P MORGAN EXCHANGE TRADED F JMHI 46654Q799 $4.4M 0.90% 86,116 SH
22 SCHWAB STRATEGIC TR SCHM 808524508 $3.9M 0.81% 106,234 SH
23 DBX ETF TR USSG 233051150 $3.8M 0.79% 55,076 SH
24 BROADCOM INC AVGO 11135F101 $3.8M 0.78% 10,046 SH
25 MICROSOFT CORP MSFT 594918104 $3.7M 0.76% 9,837 SH
26 NVIDIA CORPORATION NVDA 67066G104 $3.3M 0.68% 16,561 SH
27 VANGUARD INTL EQUITY INDEX F VWO 922042858 $3.2M 0.66% 53,756 SH
28 JPMORGAN CHASE & CO JPM 46625H100 $3.0M 0.63% 9,298 SH
29 SPDR SERIES TRUST HYMB 78464A284 $2.7M 0.55% 105,502 SH
30 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.3M 0.47% 4,587 SH
31 ALPHABET INC GOOGL 02079K305 $2.3M 0.47% 6,358 SH
32 J P MORGAN EXCHANGE TRADED F JMUB 46641Q647 $2.2M 0.46% 43,601 SH
33 RTX CORPORATION RTX 75513E101 $2.1M 0.44% 11,262 SH
34 AMAZON COM INC AMZN 023135106 $2.1M 0.44% 8,925 SH
35 ISHARES TR AOR 464289867 $2.0M 0.41% 28,524 SH
36 EXXON MOBIL CORP XOM 30231G102 $1.9M 0.39% 13,857 SH
37 SELECT SECTOR SPDR TR XLU 81369Y886 $1.9M 0.38% 41,018 SH
38 ISHARES TR IEF 464287440 $1.8M 0.38% 19,286 SH
39 INTERNATIONAL BUSINESS MACHS IBM 459200101 $1.8M 0.37% 6,417 SH
40 MORGAN STANLEY ETF TRUST EVYM 61774R783 $1.7M 0.35% 33,060 SH
41 VISA INC V 92826C839 $1.7M 0.35% 4,890 SH
42 ABBVIE INC ABBV 00287Y109 $1.6M 0.34% 6,526 SH
43 ELI LILLY & CO LLY 532457108 $1.6M 0.34% 1,364 SH
44 JOHNSON & JOHNSON JNJ 478160104 $1.4M 0.29% 5,449 SH
45 WALMART INC WMT 931142103 $1.3M 0.27% 11,479 SH
46 CISCO SYS INC CSCO 17275R102 $1.3M 0.27% 11,042 SH
47 MERCK & CO INC MRK 58933Y105 $1.3M 0.27% 10,076 SH
48 META PLATFORMS INC META 30303M102 $1.3M 0.26% 2,260 SH
49 AMERIPRISE FINL INC AMP 03076C106 $1.2M 0.25% 2,684 SH
50 GE AEROSPACE GE 369604301 $1.2M 0.25% 3,285 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-15 $484.4M 126 0001941040-26-000416
2026-03-31 2026-04-17 $443.2M 117 0001941040-26-000228
2025-12-31 2026-01-30 $437.6M 114 0001941040-26-000061