Financially Speaking Inc — 13F Holdings & Portfolio
CIK 2040901 · latest 13F-HR filed 2026-07-27
Financially Speaking Inc manages $20.6M in 13F-reported U.S. long-equity assets across 105 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are JPST (36.59%), FLDR (36.58%), PLTR (3.68%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 0 new positions and exited 11; 0 existing positions rose in reported value and 2 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-07-27
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 87.5%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Mar 24, 2026.
SUITE 400
GREENWOOD VILLAGE, CO 80111
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| LUCCOCK, PHILIP, HENRY Control | PRESIDENT/CHIEF COMPLIANCE OFFICER since Jun 1991 | 75% or more | Individual |
| MYERS, STACY, LUCCOCK Control | PRINCIPAL/CHIEF FINANCIAL OFFICER since Mar 2004 | 10–25% | Individual |
| LUCCOCK, DANIEL, JAMES | PRINCIPAL since Jan 2008 | 10–25% | Individual |
Ownership & leadership changes · 1 filing with changes since Mar 23, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- ChangedLUCCOCK, DANIEL, JAMES · title PRINCIPAL/CHIEF TECHNOLOGY OFFICER → PRINCIPAL; no longer a control person
- ListedLUCCOCK, DANIEL, JAMES · PRINCIPAL/CHIEF TECHNOLOGY OFFICER · 10–25% · control person
- ListedLUCCOCK, PHILIP, HENRY · PRESIDENT/CHIEF COMPLIANCE OFFICER · 75% or more · control person
- ListedMYERS, STACY, LUCCOCK · PRINCIPAL/CHIEF FINANCIAL OFFICER · 10–25% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Exited Positions
- INVESCO EXCHANGE TRADED FD T$1.3K
- STATE STR SPDR S&P 500 ETF T$651
- SCHWAB STRATEGIC TR$338
- ISHARES INC$159
- VANGUARD TAX-MANAGED FDS$129
Financially Speaking Inc Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $7.5M | 36.59% | 148,874 | SH |
| 2 | FIDELITY MERRIMACK STR TR | FLDR | 316188408 | $7.5M | 36.58% | 150,478 | SH |
| 3 | PALANTIR TECHNOLOGIES INC | PLTR | 69608A108 | $757.1K | 3.68% | 5,176 | SH |
| 4 | SPDR SERIES TRUST | SDY | 78464A763 | $449.8K | 2.18% | 3,082 | SH |
| 5 | NVIDIA CORPORATION | NVDA | 67066G104 | $438.6K | 2.13% | 2,515 | SH |
| 6 | EXXON MOBIL CORP | XOM | 30231G102 | $348.1K | 1.69% | 2,052 | SH |
| 7 | XCEL ENERGY INC | XEL | 98389B100 | $302.5K | 1.47% | 3,808 | SH |
| 8 | JOHNSON & JOHNSON | JNJ | 478160104 | $217.8K | 1.06% | 891 | SH |
| 9 | MEDTRONIC PLC | MDT | G5960L103 | $213.9K | 1.04% | 2,468 | SH |
| 10 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $204.3K | 0.99% | 205 | SH |
| 11 | RTX CORPORATION | RTX | 75513E101 | $198.1K | 0.96% | 1,027 | SH |
| 12 | ALTRIA GROUP INC | MO | 02209S103 | $188.1K | 0.91% | 2,850 | SH |
| 13 | OCCIDENTAL PETE CORP | OXY | 674599105 | $120.1K | 0.58% | 1,848 | SH |
| 14 | US BANCORP | USB | 902973304 | $114.8K | 0.56% | 2,208 | SH |
| 15 | ALPHABET INC | GOOGL | 02079K305 | $110.1K | 0.53% | 383 | SH |
| 16 | MCDONALDS CORP | MCD | 580135101 | $90.8K | 0.44% | 292 | SH |
| 17 | TRANE TECHNOLOGIES PLC | TT | G8994E103 | $83.3K | 0.40% | 200 | SH |
| 18 | APPLE INC | AAPL | 037833100 | $81.7K | 0.40% | 322 | SH |
| 19 | PHILLIPS 66 | PSX | 718546104 | $79.3K | 0.39% | 435 | SH |
| 20 | J P MORGAN EXCHANGE TRADED F | JTEK | 46654Q732 | $73.2K | 0.36% | 920 | SH |
| 21 | LINDE PLC | LIN | G54950103 | $69.4K | 0.34% | 140 | SH |
| 22 | SCHWAB STRATEGIC TR | SCHB | 808524102 | $69.4K | 0.34% | 2,764 | SH |
| 23 | LENNOX INTL INC | LII | 526107107 | $61.7K | 0.30% | 133 | SH |
| 24 | ROSS STORES INC | ROST | 778296103 | $61.5K | 0.30% | 284 | SH |
| 25 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $61.2K | 0.30% | 1,220 | SH |
| 26 | INVESCO EXCH TRADED FD TR II | SPLV | 46138E354 | $60.4K | 0.29% | 826 | SH |
| 27 | TCW ETF TRUST | PWRD | 29287L205 | $54.0K | 0.26% | 552 | SH |
| 28 | PROCTER & GAMBLE CO | PG | 742718109 | $52.6K | 0.26% | 364 | SH |
| 29 | AT&T INC | T | 00206R102 | $50.2K | 0.24% | 1,730 | SH |
| 30 | DISNEY WALT CO | DIS | 254687106 | $47.0K | 0.23% | 488 | SH |
| 31 | THERMO FISHER SCIENTIFIC INC | TMO | 883556102 | $44.2K | 0.21% | 90 | SH |
| 32 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $43.1K | 0.21% | 212 | SH |
| 33 | ADVISORS INNER CIRCLE FD III | DEMZ | 00774Q346 | $42.5K | 0.21% | 1,058 | SH |
| 34 | AMAZON COM INC | AMZN | 023135106 | $38.9K | 0.19% | 187 | SH |
| 35 | KIMBERLY-CLARK CORP | KMB | 494368103 | $36.4K | 0.18% | 377 | SH |
| 36 | NORTHROP GRUMMAN CORP | NOC | 666807102 | $36.2K | 0.18% | 53 | SH |
| 37 | STARBUCKS CORP | SBUX | 855244109 | $35.8K | 0.17% | 400 | SH |
| 38 | GLOBAL X FDS | SHLD | 37960A529 | $34.5K | 0.17% | 487 | SH |
| 39 | STRYKER CORPORATION | SYK | 863667101 | $32.9K | 0.16% | 100 | SH |
| 40 | INTEL CORP | INTC | 458140100 | $30.1K | 0.15% | 682 | SH |
| 41 | MCCORMICK & CO INC | MKC | 579780206 | $29.3K | 0.14% | 580 | SH |
| 42 | RIVIAN AUTOMOTIVE INC | RIVN | 76954A103 | $27.6K | 0.13% | 1,837 | SH |
| 43 | NORDSON CORP | NDSN | 655663102 | $26.6K | 0.13% | 100 | SH |
| 44 | HOME DEPOT INC | HD | 437076102 | $25.3K | 0.12% | 77 | SH |
| 45 | BANK AMERICA CORP | BAC | 060505104 | $24.5K | 0.12% | 502 | SH |
| 46 | ISHARES SILVER TR | SLV | 46428Q109 | $22.8K | 0.11% | 334 | SH |
| 47 | GILEAD SCIENCES INC | GILD | 375558103 | $22.0K | 0.11% | 158 | SH |
| 48 | MERCK & CO INC | MRK | 58933Y105 | $21.2K | 0.10% | 176 | SH |
| 49 | AUTOLIV INC | ALV | 052800109 | $17.0K | 0.08% | 162 | SH |
| 50 | SAMSARA INC | IOT | 79589L106 | $15.8K | 0.08% | 500 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-27 | $20.6M | 105 | 0002040901-26-000004 |
| 2026-03-31 | 2026-04-07 | $20.6M | 116 | 0002040901-26-000002 |
| 2025-12-31 | 2026-02-10 | $154.6M | 209 | 0001398344-26-002600 |
SUITE 400
GREENWOOD VILLAGE, CO 80111